Fancy Creamer Cartons — Killings Design

Fancy Creamer Carton Auction

These oatmilk creamers turn even the most unsavory of regular drip coffee into an indulgence. Thus the campaign was born to introduce what could only be described as The Fanciest Oatmilks on Earth!

We created a full point of sale campaign, a parking lot sampling event that produced social content, and collaborations with different TikTok creators. One of these creators, @bijoubybecca, helped make these fancy oatmilks even fancier by bedazzling three flavors as one of a kind pieces of art.

To ensure these treasures did not land on a shelf collecting dust somewhere, we auctioned them off to Oatly fans on Instagram. (Proceeds going to Belle of the Ball).

Role: Art Creative Director partnered with the Copy Creative Director, Suzanne Steele

Partners: JUNK Films, Found Format

Results:

The dark ad Oatly ran to drive to the auction post had a click through rate 63% above Oatly's benchmark.

And the auction attracted 20% non-followers to Oatly's feed. The post got the most views and the most accounts reached out of any Oatly post in the last 30 days, and garnered over 6k likes, 384 comments with a lot of bidders and 718 saves.

The top bids were:
$1500 for Sweet & Creamy
$1234 for Vanilla
$404 for Caramel

Oatly_US25_Creamer_Auction_Stills_5x4_DetailVanilla_Web.jpg

Oatly_US25_Creamer_Auction_Stills_5x4_DetailCaramel_Web.jpg

Oatly_US25_Creamer_Auction_Stills_5x4_MagnifyDetail_Web.jpg

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Dark Post:

Bid now! Attention collectors of shiny and unnecessary things. It’s time to place your bid in the Fancy Creamer Carton Auction, now live! These luxurious, one-of-a-kind and totally empty creamer cartons are up for auction only until April 16! So if for some reason you’re interested, hit Shop Now to place your bid!

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Auction Carousel Post:

Now live! It’s the super exclusive Fancy Creamer Carton Auction. Yes, these one-of-a-kind and totally empty pieces of fancy creamer history could soon be yours. Simply comment with your favorite carton (Vanilla, Caramel or Sweet & Creamy) and your fanciest offer in dollars like: “Vanilla, $1.” Then check back to see if you’ve been outbid. You can bid as often as you like, but these original works of art by @bijoubybecca will only be on the auction block until April 16 at 11:59 PM EST sharp. Bid now, if for some reason you’re interested.