Oatly Coffee Rides
with Rapha

It’s a group ride from the world’s preeminent oatmilk company and the world’s greatest cycling brand: Oatly & Rapha. The series included great riders, great routes, custom Oatly drinks, limited edition merch, and the incessant clacking of cycling cleats. Creative included VIS, social promo, website, event signage and merch design.

Role: Design Director
Creative contributors: Oskar Pernefeldt, Mårten Vennelin, Jordan Hackworth