Oatly x Kids of Immigrants Collab
In January 2026 Oatly, the original oatmilk company, launched a barista workwear line in collaboration with cult-favorite LA fashion label, Kids of Immigrants.
Role: Capsule design direction and collaboration. Seeding kit design. Launch campaign photography direction.
The capsule collection consisted of: the Barista Chore Jacket, the Crossbody Messenger Bag, the Barista Cap and KOI x Oatly Dishcloth
The limited-edition Barista Workwear capsule is titled Pour Into Others, and blends KOI’s signature community-first ethos with Oatly’s deep roots in coffee culture.
At its center is Pourtraits, a campaign that captures baristas the way we see them: not just as the person who knows your order, but as the artist, dreamer, and cultural voice adding energy to their neighborhood. The imagery spotlights real working baristas from celebrated cafes across the country, including Cafe Tropical, Palm Grove Social, Oslo Coffee, Cafe Bureau, Flowers on the Park, and Heavy Water, highlighting them as the creatives shaping coffee culture every day.
PRE-LAUNCH GIFTING
120+ gift boxes sent garnering 65+ organic social posts.
CAPSULE LAUNCH
Organic and paid social, editorial, homepage takeover, KOI site launch.
LAUNCH PARTY
Café Telegrama, Los Angeles
Production
120+ Gift Boxes Mailed out
12 Instagram Feed Posts (organic + paid)
12 Featured Articles
9 Tik Toks
7 Custom Landing Pages
5 Instagram Multi-frame Stories
3 Sitewide Takeovers
1 App Takeover
1 IRL Event
Total Performance
35MM Impressions
53k Engagements
90k Clicks
.26% CTR
