Oatly Matcha-tality Suite, Toronto ON

Just as Toronto was losing its mind over TIFF, we celebrated the arrival of Oatly Matcha in Canada. And since the coolest film festival parties happen in VIP hotel suites, we figured our Matcha deserved one for its Canadian premiere. So we built one.

At the Oatly Matcha-tality Suite, VIP access was reserved exclusively for anyone who showed up. And the line was around the block all day for signature matcha cocktails, room service, manicures, DJ sets from inside a closet, hotel swag guests were invited to steal and an unreal view of Niagara Falls somehow available from Toronto.

ELEMENTS

• Pre-promotion including: press kits, invitations, airport baggage claim ads, hotel key distribution, webpage and luggage cart promo stunt.

• Suite VIS and “Stolen From Oatly Matcha-tality Suite” merch

• Suite floor plans and design.

• Suite interactive areas including: Wet bar, matcha manicures, carton [ball] pit tub, closet DJ, matcha eyeshadow, room service cart and souvenir photo at Niagara Falls.

RESULTS
Still gathering details, however as of 2 days after the event:
Press/Social Hits: 100+
Impressions: 8+ million

CREATIVE & PRODUCTION
Role: Creative Director and Design Director // Creative Director partner: Suzanne Steele. Sr. Designer: Kevin Espeche // Design Support: Maeve Hanlon // Lead Event Producer: Erin Taylor // Event Production Partner: Factory-360